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Sugar Sugar is among the many go-go bars in Pattaya. Its online promotional efforts stand out as one of the better plans in the industry. In fact, it’s notably easier to come across pictures of Sugar Sugar’s dancers online compared to many other similar establishments. This might be by design, considering the bar appears to be managed by a Westerner.
In Pattaya, the abundance of agogo bars can make them all seem somewhat indistinguishable after a while. Nevertheless, some establishments manage to be unique or stand out for various reasons. For example, the previously reviewed Baccara on Walking Street is popular with Japanese clientele and is renowned for its see-through floor, allowing patrons on the ground floor to view dancers on the upper level. Windmill features fully nude dancers who are known for their hands-on interactions with customers. Neighboring Paradise boasts a famous bongo player and dancers with the phrase “fuck ass” tattooed on their backsides. On its part, Sugar Sugar distinguishes itself with its online presence and a convenient corner location.
Sugar Sugar is situated in LK Metro, the second most popular location for go-go bars after the world-famous Walking Street. While tourists tend to gravitate toward Walking Street, experienced travelers and long-term expats are more likely to visit LK Metro for their go-go bar entertainment. Over the years, the distinctions between the two areas have started to blur.
The bar is exceptionally easy to find, located at the corner of Soi Bukhao, with a prominent, large frontage and a black awning featuring the name of the establishment in bold white letters.
Inside the bar, an elongated layout is noticeable, featuring a stage stretching from one end to the other. Several stool-style seats line the stage, with booth or bench-style seating along the back wall, which appears to be more popular among guests.
One notable aspect of the bar is its strict enforcement of a no-smoking rule. While indoor smoking bans have been commonplace worldwide for years, many places in Pattaya still permit smoking. Sugar Sugar is an exception to this trend, which can be a positive for those who prefer to avoid exposure to smoke from other patrons.
Staff, service, and overall impression: Beauty is subjective, and the situation can change from one day to the next. Based on my observations from several visits to Sugar Sugar over the years, the bar typically employs a significant number of ladies with a relatively average appearance, dressed in bikinis and performing a two-step dance routine. The atmosphere seems to become livelier during high season, or at least it did when high season held more significance.
The ladies, while mostly of average appearance, tend to be somewhat more assertive in encouraging patrons to buy them lady drinks compared to women in some other establishments. It’s worth noting that their approach isn’t overly aggressive or unruly. However, it is a distinguishing feature of the bar. On the positive side, drink prices are quite reasonable, and the women are, after all, in the bar to earn money, so this assertiveness doesn’t necessarily detract from the experience.
What impacts me more is the overall atmosphere, or rather the lack thereof. The place often appears somewhat cold and sterile, especially when compared to some other bars. Everyone inside performs their duties at a satisfactory level, but it’s always apparent that they are indeed working. Sometimes, they openly acknowledge this fact.
In summary, Sugar Sugar is a fairly standard agogo bar, and my assessment is not the ultimate judgment. I base my impressions on what I have observed and felt. After years of researching adult entertainment establishments worldwide, I believe I have a reasonably good understanding of what’s happening in this industry.
Address :- Pattaya, Chon Buri, Thailand 20150